Boris Mizhen Explains Why Building an Online Brand is Essential

As the 21st century welcomes the arrival of social media and Internet advertising, it is becoming more difficult for companies to stand out among competitors. Entrepreneur and marketing expert Boris Mizhen explains why building a strong online brand is essential to those who aim for recognition and credibility. According to Mizhen, there are several key…

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Boris Mizhen — Explains Shift to Online Shopping During Holiday Season

NEW YORK, NY – Successful business strategist and property developer Boris Mizhen has explained the reasons for the drastic shift to Internet shopping during the holiday season. Surprisingly, these trends are not rooted in convenience, or even an aversion to crowded superstores. Seasonal shopping entails jam-packed malls and bustling downtown market streets, but this year more…

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