As the 21st century welcomes the arrival of social media and Internet advertising, it is becoming more difficult for companies to stand out among competitors. Entrepreneur and marketing expert Boris Mizhen explains why building a strong online brand is essential to those who aim for recognition and credibility. According to Mizhen, there are several key strategies that marketers can adopt to ensure the success of an impactful campaign.
With competition rising, Mizhen believes it is imperative for companies to define their brand for online purposes. The first step is to establish a target audience that will build loyalty for the content and promotions offered. He recommends presenting a service or product that endorses the benefits of the business to people by using a consistent message across all social media platforms. Facebook, Twitter, Instagram, and Pinterest provide an opportunity for brands to build a unique voice when conveying their ideas. In the world of native advertising and clickbait, it is essential that advertisers create a tone that remains different from competing companies or products. The collection and interpretation of big data must be considered when planning a successful marketing strategy, as this can be an important tool in catering to clients’ needs and desires.
The importance of a corporation’s brand transcends every level of business and serves as a foundation for both large and small companies. Boris Mizhen believes that as marketers begin to develop a voice, it is important to appear on social platforms and incorporate their developed voice among popular trending topics. Organizations like Taco Bell and the recent Wendy’s and Burger King feud have proven to be successful examples of creating an online persona as customers respond well to strong voices from companies that include jokes and friendly competition among each other. The exposure will depend on browsing behavior, social media interactions, geo-location, purchase patterns, and other specific analytics. A detailed and planed marketing strategy will establish the brand in a consumer’s mind, helping build a loyal group of customers and attract first-time visitors through tailored content.
Boris Mizhen has built a successful reputation as an expert in Internet marketing and advertising. He has been responsible for contributing to some of the most successful online companies due to his knowledge and understanding of the ever-changing landscape of social media. Boris Mizhen is also a property developer and entrepreneur, known for his strong instinct for successful business ventures and investments in different technology industries. Mizhen is a firm philanthropist, having contributed to dozens of charities and organizations, such as the Jewish Foundation of Greater New Haven and Chabad of the Shoreline. Mizhen is a large contributor to gentrification in smaller neighborhoods and promotes education and support for people through study and good deeds in communities.
Boris Mizhen — Proud to Attend the First NYC Real Estate Tech Week: http://www.reuters.com/article/idUSnMKWyspD0a+1c4+MKW20151110