While Steve Jobs is mostly known for his computing, it was his innovative mind that brought him so much success. Online marketing expert Boris Mizhen is inspired by Jobs’ resilience and motivation. The Apple co-founder and CEO Steve Jobs inspired him to eventually achieve his own technology-related success.
Mizhen said that the strategic expertise of Steve Jobs is what inspires him the most. This is a fact that cannot be disputed, as Jobs’ greatest strength is widely unknown by the public. At the time of Apple’s formation, Jobs was helping facilitate the development and sale of the Apple I computer. While the industry did take notice, it was the Apple II, which Jobs helped develop, that skyrocketed the company to fame and fortune. Boris Mizhen admires the earlier stories about Jobs’ enthusiasm and integrity and applies it to his own work ethic when building his business. Mizhen reveals that it was through Jobs’ lessons that he learned technical ability alone won’t ensure success in the technology field. Mizhen also learned that the trick is to anticipate what the public wants and then find a way o provide it.
Another trait of Jobs’ that Boris Mizhen has adopted is his unique business judgment. He noted that it was shown that Jobs’ decisions didn’t always bring immediate profits. He was willing to take risks because of a long-term vision and this is what brought success. Apple’s haste to change direction and part ways with Jobs saw the company hit an all-time low. However, his return to the company was the catalyst for Apple’s accession to the very top of the technology world. Most people think that Jobs’ choice to branch out into developing or improving on software outside the company’s original focus surely terrified investors and shareholders. Mizhen says that everyone knows the result of that bold business move.
Boris Mizhen has established himself as an authority in marketing strategy, online advertising, digital media, social media and a host of related fields due to the lessons learned from pioneers like Jobs. Mizhen is sure to add that mirroring Jobs’ ability to turn dreams into great successes was also reliant on one more trait: forward thinking. Mizhen and Jobs share a favorite quote by hockey player Wayne Gretzky. Gretzky says he skates to where the puck is going to be, not where it has been. Boris Mizhen is sure that he will always look ahead to see where the technology and the marketing world will head next and will already be there when it arrives.
Boris Mizhen is a New York City-based real estate developer and entrepreneur, whose career launched when he developed a number of online advertising and marketing websites. Born with a strong business instinct, Mizhen learnt at a young age how to use every opportunity to his advantage. In addition to his online companies, Mr. Mizhen also manages numerous real estate properties across the North-East of the United States providing stable housing to families in different regions. He enjoys spending his extra time and energy by contributing to charities and organizations that offer help to those who need it most. By pursuing his passion in philanthropic causes, Boris Mizhen remains passionately involved with social activism across the world.
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