Author: Boris Mizhen

Boris Mizhen, property investor, is excited about the prospects for the real estate industry following the positive changes in the property sector. Mizhen sees the shift as a promising start to the year. Top economists believed last year to be a record-breaking year for real estate, and while the previous year saw periods of rapid…

Boris Mizhen, marketing expert from NYC, is expecting that branding will become more personal, collaborative, and engaging this year. Marketers are exploring new solutions, like using big data and incorporating customer reviews into the content shared on smartphones. This year marks a step in human-centered branding techniques with more creative uses of social media and…

Boris Mizhen, business analyst, explains how this year will bring important changes for native advertising. A long-time advocate for using advertising tools to advance business objectives, Mizhen predicts that brands will be more focused on adapting their methods to avoid systems like pop-ups and adblockers on Internet webpages. Research suggests that 150 million people use some…

Boris Mizhen, internet marketing leader, has talked about why Snapchat will soon turn into a significant marketing solution for professionals.  The innovative social media platform is continuing to draw wider audiences of young people and will enable brands to boost their awareness through regular, creative storytelling and advertising purposes. He recently noted the platform’s biggest…

Because social media and Internet marketing have grown so much over the past decade, businesses struggle to rise above the competition. Boris Mizhen, marketing expert, shares why developing a strong internet presence is crucial for companies that want to achieve success. According to Mizhen, there are several key strategies that marketers can adopt to ensure…

Tech start-ups, unicorns (private businesses with a value of at least one billion), and commercial real estate have the best chances to find success in San Francisco. With three-story cranes lining the bay, it is one of the fastest growing real estate areas in the country and a perfect location to host this year’s ‘San Francisco…

Real estate investor Boris Mizhen will join the Social Media Strategies Summit at Las Vegas’ Planet Hollywood, scheduled in February. The summit highlights the latest trends and developments in the digital marketing sector. Boris Mizhen has long been a believer in leveraging the latest technology to push brand awareness and marketing. He recently noted that…

Leaders in commercial real estate joined the Annual Winter Forum on Real Estate Opportunity and Private Fund Investing in California. The event is hosted by IMN, an international organizer of institutional finance and investment forums.  Entering its 13th year, the conference is the largest real estate forum on the West Coast and is known to attract…

Industry leaders have been able to share info and brainstorm at The National Multifamily Housing Council (NMHC) for a long time now. The NMHC has also represented the industry as a whole and allowed it to speak with a unified voice. One of their most important events, the NMHC Apartment Strategies Outlook Conference is set…

Boris Mizhen, real estate investor, has shared why more people prefer to do their holiday shopping online. Unexpectedly, these behaviors aren’t a result of convenience or the stores being too full. Seasonal shopping entails jam-packed malls and bustling downtown market streets, but this year more and more consumers are turning online. The engine behind change…