Author: Boris Mizhen

Recently, real estate expert Boris Mizhen has created The Jacob Fund – a new nonprofit focused on offering food and a place to stay to people in need. The Jacob Fund belongs to Chabad of the Shoreline, a Jewish association that encourages people to learn, pray, and give back. Headed by Rabbi Yossi Yaffe in…

Boris Mizhen, property investor, has contributed to the Jewish Foundation of Greater New Haven and the Chabad of Shoreline. He has been a longtime supporter of both groups, and has given considerable donations over the years to the Jewish Foundation’s “PACE” (Perpetual Annual Campaign Endowment) fund and to the Chabad of Shoreline’s Jacob Fund, which…

Boris Mizhen, property expert, has joined the first New York City Real Estate Tech Week. The event took place in New York City, and was organized and endorsed by technology accelerator MetaProp NYC and its partners, such as the New York City Economic Development Corporation (NYCEDC), REBNY, and Zillow. The aim of the week was…

Boris Mizhen, property investor, is looking forward to the prospects of the real estate industry, as the property sector has been experiencing positive changes. Because of this, Mizhen believes the market will be stable next year. Top economists believed 2016 to be a record-breaking year for real estate, and while 2015 saw periods of rapid…

Boris Mizhen, marketing leader from NYC, expects branding to be more engaging and connected this year. New branding techniques are being implemented like the use of big data, interaction on smart handheld devices and customer feedback. The new marketing methods are centered on people due to the creative side of social media. Until 2015, most…

Boris Mizhen, Internet marketing leader, says that native advertising will change next year. Mizhen believes that businesses will update their advertising tools to evade online pop-ups and adblockers. Research suggests that 150 million people use some form of ad blocking software. Of these, 73 percent block ads because they’re interruptive. According to Mizhen, “The battle against adblocking methods…

Boris Mizhen, leader in marketing, has detailed on the significance of Snapchat as an important marketing tool for companies. The groundbreaking app keeps on attracting young people, which will allow businesses to advertise through engaging content. He recently noted the platform’s biggest advantages — its convenience and visual messaging features — make it well suited…

Brands find it more challenging to become noticeable as social platforms and Internet advertising continue to grow. Boris Mizhen, leader in marketing, shares why it is essential for companies to create a solid internet presence. According to Mizhen, there are several key strategies that marketers can adopt to ensure the success of an impactful campaign.…

San Francisco is known to be the center of the commercial property market and successful new companies worth more than one billion. With three-story cranes lining the bay, it is one of the fastest growing real estate areas in the country and a perfect location to host this year’s ‘San Francisco State of the Market’ conference.…

Boris Mizhen, real estate expert, will join the Social Media Strategies Summit at Las Vegas’ Planet Hollywood. The summit allows industry leaders to keep up with the latest technology developments. Boris Mizhen has long been a believer in leveraging the latest technology to push brand awareness and marketing. He recently noted that 2015 was the…