Author: Boris Mizhen

Boris Mizhen, marketing guru from NYC, expects branding to become more customized and appealing next year. Advertisers are beginning to test new methods, as with big data and increased public input becomes more integrated among content sharing on mobile devices. This year marks a step in human-centered branding techniques with more creative uses of social…

Boris Mizhen, internet marketing expert, has explained that native advertising will be prevalent this year. Mizhen, who supports the use of advertising software in business, believes that companies will develop new ways of avoiding adblockers online. Research suggests that 150 million people use some form of ad blocking software. Of these, 73%  block ads because they’re interruptive.…

Boris Mizhen, marketing leader, has talked about why Snapchat will turn into an important advertising tool for companies over the next years. The social media app keeps on growing and attracts more and more teens. This will help brands to reach young people through creative interactions and storytelling. He recently noted the platform’s biggest advantages…

Businesses have a harder time to get noticed as social media and online marketing becomes prevalent. Boris Mizhen, advertising expert, talks about why it is important to create a powerful internet brand in order to achieve success. According to Mizhen, there are several key strategies that marketers can adopt to ensure the success of an…

Private, fast growing new companies valued at one billion or more are referred to as ‘unicorns’. These are usually start-ups in the field of technology and commercial real estate. Many of them are created in San Francisco. The bay of the city is lined by three-story cranes and this is one of the fastest growing…

Boris Mizhen, real estate expert, will join the upcoming Social Media Strategies Summit at Las Vegas’ Planet Hollywood. The summit provides a space for online marketing professionals to mingle and brainstorm.  Boris Mizhen has long been a believer in leveraging the latest technology to push brand awareness and marketing. He recently noted that 2015 was…

In January, in California, leaders, creative thinkers and strategists from the commercial real estate industry met for the Annual Winter Forum on Real Estate Opportunity and Private Fund Investing. This is an event hosted by IMN, the global organizer of institutional finance and investment conferences. The conference has a tradition of over a decade, is…

For a long time, real estate experts have used The National Multifamily Housing Council (NMHC) as a means to connect and encourage innovation. It has also represented the industry as a whole and allowed it to speak with a unified voice. One of their most important events, the NMHC Apartment Strategies Outlook Conference is set…

Boris Mizhen, real estate expert, has talked about why more people choose to shop online during holidays. These new habits are not a result of convenience or a way to avoid crowds. Seasonal shopping entails jam-packed malls and bustling downtown market streets, but this year more and more consumers are turning online. The engine behind…

For a long time, Boris Mizhen has been looking up to Bill Gates. Mizhen is motivated by Bill Gates in his property business, internet advertising company, and fundraising work. As the world’s richest man with $72 billion, it is certain that much could be learned by studying the career of the famous Microsoft founder. With…