Online marketing expert Boris Mizhen anticipates a significant transformation in native advertising this year. A strong proponent of leveraging advertising tools to drive business success, Mizhen forecasts that brands will increasingly refine their strategies to bypass obstacles like pop-ups and ad blockers commonly encountered on web pages. Research suggests that 150 million people use some form of ad blocking…
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Marketing expert Boris Mizhen from NYC thinks that ads will be both more appealing and customized in the upcoming year. It’s no secret that ad makers always try new ways of marketing. They do this by using big data combined with increased public opinions, as these two elements are increasingly used in what’s uploaded on mobile devices.…
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New York City marketing expert Boris Mizhen anticipates branding will become even more personalized and engaging in the coming year. As big data and public feedback become increasingly intertwined with content shared on mobile platforms, advertisers are exploring innovative approaches. This year has been a turning point for human-centered branding, marked by creative social media strategies and…
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The National Multifamily Housing Council (NMHC) has consistently served as a platform for apartment industry leaders to share insights, foster innovation, and represent the industry with a unified voice. One of its key events, the NMHC Apartment Strategies Outlook Conference, is scheduled for January 19 at the Hilton Bonnet Creek/Waldorf Astoria in Florida. Boris Mizhen, a prominent…
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Established real estate expert and business advisor, Boris Mizhen has expressed enthusiasm and optimism in his prospects for the future of the real estate market, in large part due to the latest positive shift in the property sector. Mizhen is one of several industry experts who view the current changes as indicators that the industry will be…
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Boris Mizhen is a business strategist and property developer. He has shared insights into the dramatic rise of online shopping during the holiday season. Interestingly, this shift is driven by more than just convenience or a dislike of crowded superstores. While holiday shopping traditionally brings busy malls and vibrant market streets, this year, many consumers are…
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Boris Mizhen has consistently admired Bill Gates, drawing inspiration from his remarkable career across multiple facets of his own life—whether in Mizhen’s real estate ventures, online marketing endeavors, or extensive philanthropic efforts. As the world’s richest man, with a fortune of $72 billion, Gates’ career offers valuable lessons for aspiring entrepreneurs. His exceptional business acumen and…
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Real estate developer and marketing entrepreneur Boris Mizhen has generously supported Connecticut’s Yale-New Haven Hospital, a leading institution for oncology, transplantation, and pediatrics in New England. Over the course of his career, he has been a significant donor to both national charitable organizations and local non-profits within the eastern Tri-State area. Yale-New Haven, the second-largest employer in…
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For a long time, The National Multifamily Housing Council (NMHC) has offered a space for real estate industry experts to brainstorm and encourage innovation. It has also represented the industry as a whole and allowed it to speak with a unified voice. One of their most important events, the NMHC Apartment Strategies Outlook Conference is set to…
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Recently, entrepreneur Boris Mizhen created The Jacob Fund – a nonprofit that offers food and housing to people in need. The fund is a part of Chabad of the Shoreline: A Jewish organization that promotes education and support for people through study, prayer, and good deeds. Headed by Rabbi Yossi Yaffe in Guilford, Connecticut, Chabad of the…
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