Author: Boris Mizhen

Boris Mizhen, property investor, is looking forward to the prospects of the real estate industry, as the property sector has been experiencing positive changes. Because of this, Mizhen believes the market will be stable next year. Top economists believed 2016 to be a record-breaking year for real estate, and while 2015 saw periods of rapid…

Boris Mizhen, marketing leader from NYC, expects branding to be more engaging and connected this year. New branding techniques are being implemented like the use of big data, interaction on smart handheld devices and customer feedback. The new marketing methods are centered on people due to the creative side of social media. Until 2015, most…

Boris Mizhen, Internet marketing leader, says that native advertising will change next year. Mizhen believes that businesses will update their advertising tools to evade online pop-ups and adblockers. Research suggests that 150 million people use some form of ad blocking software. Of these, 73 percent block ads because they’re interruptive. According to Mizhen, “The battle against adblocking methods…

Boris Mizhen, leader in marketing, has detailed on the significance of Snapchat as an important marketing tool for companies. The groundbreaking app keeps on attracting young people, which will allow businesses to advertise through engaging content. He recently noted the platform’s biggest advantages — its convenience and visual messaging features — make it well suited…

Brands find it more challenging to become noticeable as social platforms and Internet advertising continue to grow. Boris Mizhen, leader in marketing, shares why it is essential for companies to create a solid internet presence. According to Mizhen, there are several key strategies that marketers can adopt to ensure the success of an impactful campaign.…

San Francisco is known to be the center of the commercial property market and successful new companies worth more than one billion. With three-story cranes lining the bay, it is one of the fastest growing real estate areas in the country and a perfect location to host this year’s ‘San Francisco State of the Market’ conference.…

Boris Mizhen, real estate expert, will join the Social Media Strategies Summit at Las Vegas’ Planet Hollywood. The summit allows industry leaders to keep up with the latest technology developments. Boris Mizhen has long been a believer in leveraging the latest technology to push brand awareness and marketing. He recently noted that 2015 was the…

IMN has organized the Annual Winter Forum on Real Estate Opportunity and Private Fund Investing in California. The event was joined by many real estate experts and entrepreneurs. Having reached its 13th edition, the large West Coast event is attended by important industry names. Prominent New York property developer and philanthropist Boris Mizhen was also…

For a long time, industry experts have been using The National Multifamily Housing Council (NMHC) to share insights and brainstorm. It has also brought the industry closer and helped it keep a united front. One of their most important events, the NMHC Apartment Strategies Outlook Conference is set to take place on January 19 at…

Boris Mizhen, property expert, talked about why many people prefer to shop online during winter vacations. Unexpectedly, these new habits are not caused by convenience, or a desire to not deal with crowds. Seasonal shopping entails jam-packed malls and bustling downtown market streets, but this year more and more consumers are turning online. The engine…