Author: Boris Mizhen

As the property sector evolves, Boris Mizhen, property investor, believes that the real estate market will develop even more in the future. Mizhen and other real estate professionals predict that the real estate sector will see a growth in the upcoming year. Top economists believed last year to be a record-breaking year for real estate,…

Boris Mizhen, marketing guru from New York City, expects marketing to become more personal and interactive than ever. Publicists start to test and use new methods. All this is possible because of the big data collected and of the input coming from the public through the content sharing applications used on mobile devices. The content…

Boris Mizhen, online marketer, predicts a big change in native advertising this year. Mizhen is a fan of using advertising software to improve business. He believes that companies will prioritize tools to evade online pop-ups and adblockers. Research suggests that 150 million people use some form of ad blocking software. Of these, 73%  block ads because they’re…

Boris Mizhen, online marketing guru, has highlighted the future importance of Snapchat as a marketing strategy. The unique social media app is favored by younger audiences, and will help companies to deliver their advertising messages through original storytelling. He recently noted the platform’s biggest advantages — its convenience and visual messaging features — make it…

Social platforms and online advertising have become increasingly popular over the past years. Because of this, companies find it hard to maintain a strong presence on the market. Boris Mizhen, marketing guru, talks about the importance of creating a powerful internet brand. This can help companies to achieve success.  According to Mizhen, there are several…

San Francisco seems to have it all: newly created tech companies, “unicorns” (businesses that are new, private, grow fast, and are worth at least one billion), as well as commercial properties. Its bay is lined with three-story cranes and it is the place with the fastest developing real estate area in the country. All these…

Boris Mizhen, real estate expert, will join the upcoming Social Media Strategies Summit at Las Vegas’ Planet Hollywood. The conference offers a good opportunity to discover new viewpoints and ideas related to the digital marketing field. Boris Mizhen strongly believes that technology can help brand awareness and the marketing process. He saw that in 2015…

The most recent Annual Winter Forum on Real Estate Opportunity and Private Fund Investing, hosted in California by IMN, was joined by numerous real estate experts and successful entrepreneurs. Having reached its 13th edition, the event is the biggest of its type on the West Coast and is attended by many industry leaders. Prominent New…

For many years, industry experts have used The National Multifamily Housing Council (NMHC) as a place to share insights and brainstorm.It has also represented the industry as a whole and allowed it to speak with a unified voice. One of their most important events, the NMHC Apartment Strategies Outlook Conference is set to take place…

Boris Mizhen, real estate expert, has shared why more people prefer to do their Christmas shopping online. This does not happen because of convenience, or wanting to avoid crowds. Seasonal shopping entails jam-packed malls and bustling downtown market streets, but this year more and more consumers are turning online. The engine behind change in this…