Author: Boris Mizhen

Those who think they can start up a unicorn company might consider doing so in San Francisco. This city is well known for such enterprises as well as for its real estate market. It’s no wonder that the fastest growing real estate areas in the country, the bay lined with cranes of three-stories tall, was…

Boris Mizhen, property investor, has financially contributed to the Jewish Foundation of Greater New Haven and the Chabad of Shoreline. For a long time, he has supported these organizations, and has donated to the Jewish Foundation’s “PACE” (Perpetual Annual Campaign Endowment) fund and to the Chabad of Shoreline’s Jacob Fund. These funds ensure that those…

Boris Mizhen, online strategist, predicts that branding will become more personalized and endearing in the upcoming period. Marketing teams are starting to develop new tools, such as working with big data and improved public input begins to be more integrated amid content sharing on smartphones. This year marks a step in human-centered branding techniques with…

Boris Mizhen, property expert, has joined the first New York City Real Estate Tech Week. Organized in the world’s real estate technology capital, the Tech Week was managed by technology accelerator MetaProp NYC, which teamed up with REBNY, Zillow, and the New York City Economic Development Corporation (NYCEDC). The aim of the week was to…

For many years, The National Multifamily Housing Council (NMHC) has offered a place for real estate experts to talk about the most recent industry trends. It also allowed the industry to be more united.One of their most important events, the NMHC Apartment Strategies Outlook Conference is set to take place on January 19 at the…

Boris Mizhen, real estate expert, will join the Social Media Strategies Summit at Las Vegas’ Planet Hollywood. The summit provides a place for industry leaders to share insights and come up with new ideas about digital marketing. Boris Mizhen has long been a believer in leveraging the latest technology to push brand awareness and marketing.…

Boris Mizhen, internet marketer, explains that native advertising will be prevalent this year. For a long time, Mizhen has used advertising tools to achieve business goals. He believes that companies will concentrate on updating their software as to avoid online pop-ups and adblockers. Research suggests that 150 million people use some form of ad blocking software.…

Boris Mizhen is an online marketing expert. He believes Snapchat will become a more valuable marketing tool for businesses in the future and he also reveals why. This social media platform is innovative and continues to draw wider audiences of young people. This enables brands to boost their awareness through regular, creative storytelling and advertising…

Boris Mizhen, real estate expert, has clarified why more people prefer to do their holiday shopping online. These changes have not come as a result of convenience or an attempt to avoid crowded shops. Seasonal shopping entails jam-packed malls and bustling downtown market streets, but this year more and more consumers are turning online. The…

IMN recently hosted the Annual Winter Forum on Real Estate Opportunity and Private Fund Investing. The event was attended by real estate experts all over the country. Entering its 13th year, the conference is the largest real estate forum on the West Coast and is known to attract the top names in the industry. Prominent New…